Apr 29, 20201 min readQuaker Chewy Limited Time Offer StrategyDuring my summer at PepsiCo, I was tasked with designing a Limited Time Offer (LTO) strategy for Quaker Chewy bars. Here's how I did it!
Apr 22, 20201 min readGeneration Z InsightsGen Z is a generation comprised tech-savvy digital natives, yet these individuals are cautious about technology and crave authenticity.
Apr 15, 202012 min read#LikeAGirl: An Insult Transformed Through AdvertisingAlthough a form of branded content, Always' #LikeAGirl campaign communicates the value of feminism and paves the way for gender equality.