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During my summer at PepsiCo, I was tasked with designing a Limited Time Offer (LTO) strategy for Quaker Chewy bars. Here's how I did it!

Gen Z is a generation comprised tech-savvy digital natives, yet these individuals are cautious about technology and crave authenticity.

Although a form of branded content, Always' #LikeAGirl campaign communicates the value of feminism and paves the way for gender equality.