During my summer at PepsiCo, I was tasked with designing a Limited Time Offer (LTO) strategy for Quaker Chewy bars. I first analyzed the current state of the state of the snack bar market and the Chewy business (sales, velocities, incremental sales, merchandise, lift in sales from LTOs, and LTO buyer overlap) to determine whether pursuing LTOs would be an advantageous business decision. Next, I performed competitive and historical analyses of LTOs to learn what works for Chewy and other similar brands. Based on the key performance indicators I had determined, I established a best practices framework for Quaker LTOs going forward.
I then applied this framework to Quaker Chewy to create a limited time offer product strategy for the beloved snack bar brand. I looked at white spaces in the current Chewy LTO calendar and analyzed Chewy's monthly sales to determine the best times to launch limited time offer products. I moreover worked with cross functional partners in supply chain, research and development, and finance to understand the feasibility and size of prize of LTOs. Finally, I crafted four new LTO concepts for Chewy that adhere to best practices, are practicable to produce, and will boost revenues and household income for the Chewy business.
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