CV

Professional Summary

I graduated magna cum laude from Northwestern University (during the pandemic), where I majored in Learning and Organizational Change, minored in Business Institutions, and pursued certificates in Integrated Marketing Communications and Leadership. I have experience in marketing from both the agency and brand side, media, sales, and public relations. I'm a strategic thinker, inventive problem-solver, natural leader, and adaptable collaborator.

Due to my varied course of study and work endeavors, I have become both an artist and a scientist, carefully tiptoeing the line between being data-driven and imaginative. I seek to find the perfect balance between calculation and innovation to distill insights and uncover what makes people tick. I take initiative, approach issues with an analytic lens, and develop insight-driven, creative solutions that solve business needs.

Check out what I've done below!

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Skills & Languages

Market Research Branding Creative Strategy Shopper Marketing
Social Media PR CPG Graphic Design

Microsoft Office G Suite Adobe Photoshop, Illustrator, & InDesign

IRi Unify Google & Facebook Analytics Simmons SPSS

French Hebrew

Work Experience

March, 2022 - Present

New York, NY

Marketing Analyst, Retail Growth Strategy @ BARK

• Crafted data-driven consumer profiles and pricing architectures that drive BARK’s product & marketing strategies in retail and DTC

• Grew BARK’s retail sales +25.7% by building custom product assortments and pitches for 10+ national retailers using historical sales, competitive analysis, consumer panel, and DTC data sources

• Managed $1.0MM marketing budget, employing in-store marketing, influencer, paid social, and email tactics & measuring impact

• Forecasted and developed launch strategies and marketing campaigns for over 25 collections, including our upcoming consumables launches

September, 2020 - March, 2022

New York, NY

Commercial Analyst @ Nielsen

• Designed custom Excel and PowerPoint templates to streamline reporting & analysis and deliver actionable insights across clients

• Mastered Nielsen’s POS and Homescan panel data systems to pull relevant sales data for market research analyses

• Engaged in client meetings and presentations with J&J and Mondelēz to answer market research questions through data storytelling

• Reimagined Johnson & Johnson’s yearly business planning for 13 categories and offshored reporting, saving 416 hours annually

• Led Northeast diversity committee, coordinated onboarding committee, trained and mentored associates, & won the Impact AwardOnboarded in a class of 4 Client Delivery analysts to become proficient in syndicated scan & panel data

June, 2020 - August, 2020

New York, NY

Growth & Marketing Intern @ Wade & Wendy

• Built marketing strategy in collaboration with CEO and Head of Sales

• Executed brand book, sales materials, content calendar, Recruitment Automation Community website, and product marketing blueprint based on competitive research and industry best practices

• Planned and implemented promotional strategy for two virtual conferences

January, 2020 - March, 2020

Sydney, Australia

Sales Intern @ Octomedia

• Fortified Inside Franchise Business database to spread industry news to over 500 new franchisors

• Prospected over 300 new advertisers for Inside Retail, resulting in over $50,000 of new sales pipeline

• Aided in the organization of Retail Week 2020

June, 2019 - August, 2019

Chicago, IL

Marketing Intern @ PepsiCo

• Created a Limited Time Offer Strategy for Quaker Chewy encompassing four product pitches and an innovation framework

• Briefed packaging agency to develop effective packaging and conducted a size of prize analysis

• Analyzed and synthesized historical and competitive POS data through IRI

April, 2019 - June, 2019

Chicago, IL

PR Intern @ 3Points Communications

• Developed and issued media pitches for financial technology start-ups to generate media placements

• Tracked and measured success of media placements through Google Analytics, Sprout Social, and CoverageBook

• Generated a quantitative and qualitative social media competitive landscape analysis of 30 financial technology companies

June, 2018 - August, 2018

Chicago, IL

Strategy Intern @ Geometry Global

• Contributed to strategy, research, and insight on Coca Cola, General Mills, Mondelēz, Jim Beam, and Smartwater accounts

• Built retail navigators for internal use, explaining all shopper marketing specifications

• Developed Diet Coke relaunch campaign in collaboration with fellow interns

Education

2016-2020

Northwestern University

Bachelor's of Science in Learning and Organizational Change, minor in Business Institutions, certificates in Integrated Marketing Communications and Leadership

2018

Sciences Po & Université Sorbonne Nouvelle - Paris 3

Concentration in Arts, Literature, and Contemporary European Thought

Interests

Dog Enthusiast Wannabe Sommelier Passport Stamp Collector

Lover of All Things Brunch