About Me

It's nice to (virtually) meet you! Please, call me Juliet.

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I first became fascinated with the art of persuasion as a young child. As an eyeglass-wearing three-year-old on my first day of preschool, I remember responding to a classmate's insult with my all-time best retort: "well, four eyes are better than two." After refining my cajoling technique through dinnertime arguments and high school debate competitions, I combined my persuasive abilities with my proclivity for digital art and design. Through creating marketing materials for student groups at Northwestern, leading a student-run ad agency, and internships at brands and agencies, I realized I wanted to pursue a career in changing behavior.

 

When I'm not geeking out over researching generational differences in consumer behavior, you can find me lounging with my fur baby Jinx and a glass of Sauvignon Blanc, baking any recipe by Claire Saffitz, trying NYC's newest brunch spot, or thrifting vintage silk scarves in some European city.